I was commissioned to develop a brand identity for Outside Lands 2025, one of the country’s most iconic music and arts festivals held annually in San Francisco’s Golden Gate Park. The work spanned visual identity elements across the festival grounds, including stage visuals, environmental signage, and digital assets that helped shape the immersive atmosphere for this year’s event.

Blending the vibrant energy of the festival with the natural beauty of its surroundings, the design direction focused on bold color palettes, collage and playful typographic treatments. The goal was to create a cohesive visual language that felt both celebratory and grounded in the cultural spirit of the Bay Area.