The NASCAR Xfinity Package we created marks a bold, premium evolution in motorsports presentation. For the first time ever, the traditional pylon was replaced with an innovative bumper system—an unprecedented move that delivers a more immersive, cinematic viewing experience. This elevated package sets a new visual standard, blending high-octane racing with cutting-edge storytelling. At its core is the striking “Glass Car,” a symbolic centerpiece representing the raw danger and fearless energy of the youthful, racers who define the Xfinity Series.

Developed with TwoFresh + Drive Studio